The Real Estate CRM for Independent Agents in Thailand
Write listings, post them to Facebook, and track your leads — from your phone, on LINE. You keep 100% of your commission.
Built for Bangkok, not adapted for it
Most real estate CRMs are made for a different market.
AI that works on your own data
Not a generic chatbot. It reads your portfolio, leads and showings.
An assistant that knows your listings
Ask in plain words. “2-bedroom condos under 5M in Thonglor.” “Which viewings are booked this week?” The answers come from your own data.
- Search your portfolio by typing a question
- Looks across leads, showings and properties
- Works in the dashboard or on LINE
Work from LINE
Thailand runs on LINE, so the assistant lives there too. Add a property, check a lead, or grab a summary to forward to a client.
- Add and update properties by message
- Summaries you can forward as-is
- Owners send you listings by sharing to the OA
Never type a listing twice
Paste a listing from anywhere — a LINE message, a portal page, a Facebook post. The details come back filled in. You check them and save.
- Handles messy, unformatted text
- Pulls photos and details together
- Nothing goes live until you approve it
Post a listing to Facebook in a minute
The job you do by hand every day. You still press Publish.
Post to Facebook in one click
The extension fills the Marketplace form for you: photos, price, bedrooms, description. It also ticks the groups that fit. You check it and press Publish — nothing is ever posted for you.
Import listings from anywhere
Pull listings from Facebook, PropertyScout, FazWaz and LivingInsider straight into your inventory. They arrive as drafts for you to review.
Written in your words
Set your description template once. Every import is written in your format and your language, Thai or English. Your contact block is copied exactly.
Groups sorted for you
Your Facebook groups get sorted by area, by rent or sale, and by price range. A Thonglor rental stops going out to a Phuket sales group.
Everything in one pipeline
Listings, leads, showings and rentals in one place.
Property portfolio
Unlimited listings with photos, prices, amenities and status. Each one gets a clean public page.
Lead tracking
Follow a lead from first message to signed lease. Log calls, book showings, set reminders.
Selections clients reply to
Send a shortlist on its own link. Your client rates each home — love, like, maybe, no.
Leads linked to listings
Connect a lead to the homes they are looking at, with a full activity timeline in one place.
Inquiry management
Enquiries from your public pages land in one queue, with status tracking so none go cold.
Performance insights
Active listings, deals closed, response times — your business at a glance.
Independent, but not alone
Show their listings to your leads. Let them show yours.
Shared inventory
Share a listing with the network and other agents can show it to their leads. Your commission share is stated up front.
Co-agent deals
An agent links a lead to your listing. You approve or decline. The deal then moves from showing to negotiating to closed.
Team mode
Join an agency to share properties and leads with colleagues. Every record still shows who owns it.
Use Soi Direct from ChatGPT or Claude
Already ask ChatGPT or Claude for help? Connect your account, then ask about your own listings and leads, or have it add a listing for you.
- 1In ChatGPT or Claude, open Settings and add a custom connector.
- 2Paste this address:
https://soidirect.com/api/mcp/mcp - 3Sign in with your Soi Direct account and allow access.
Soi Direct has an MCP server, the standard way AI apps connect to other software. The AI only works on your own account. Adding a custom connector needs a ChatGPT or Claude plan that allows it.
Why agents switch
You keep 100%
No splits, no referral cut, no fee on a closed deal. Co-agent deals included.
Built for your phone
The dashboard works on mobile and LINE covers the rest. Most agents rarely open a laptop.
Set up in an afternoon
No onboarding call, no training. Import a few listings and you are working the same day.
Common questions
What is the best CRM for independent real estate agents in Thailand?
The one that matches how the market works here: LINE instead of email, Facebook groups instead of portal-only listings, and rent quoted per lease length in THB. Soi Direct is built around those three things from the start, for independent agents and small agencies in Bangkok and the rest of Thailand.
Is Soi Direct free?
Yes. Creating an account and using it is free, and no card is needed. Soi Direct takes no cut of your commission either.
Does it work in Thai?
Yes. Switch the app between Thai and English at any time. The assistant answers in the language you write to it in, and each listing description can be written in Thai or English.
Does Soi Direct work with LINE?
Yes. Chat with the AI assistant on LINE to add properties, check leads, and pull summaries you can forward to a client. Owners can also send you a listing by sharing it to the official account. It arrives in your dashboard as a draft.
Can I post one listing to Facebook Marketplace and many groups at once?
Yes, using the Soi Capture browser extension. It fills the Marketplace form with your photos, price and description, then ticks the groups that match the listing. You always review it and press Publish yourself. Nothing is posted automatically.
Can I import listings from Facebook or property portals?
Yes. The extension imports from Facebook, PropertyScout, FazWaz and LivingInsider into your own inventory as drafts. Each description is rewritten to your template, in Thai or English. Nothing is published until you approve it.
Can I use Soi Direct from ChatGPT or Claude?
Yes. Soi Direct has an MCP server, so ChatGPT, Claude and other AI apps that accept custom connectors can work with your account. Add a connector with the address https://soidirect.com/api/mcp/mcp and sign in. You can then ask about your listings and leads, or add a listing, from the AI app you already use.
Does Soi Direct take a cut of my commission?
No. Soi Direct takes no commission on any deal. That includes co-agent deals through the shared network, where the finder agent's commission is shown in full.
Do I need an agency to use it?
No. It is built for agents working alone. Team mode is there if you want to work with colleagues under an agency, but it is optional either way.
Guides for agents
The paperwork side of the job, written for Thailand.
Real estate commission in Thailand
Standard rates, who pays, when it's due — and the ten clauses a commission agreement needs so the fee actually arrives.
Read the guideThai lease agreements
What every rental contract needs, the one-month deposit cap that dropped to three units in September 2025, and the three-year registration rule.
Read the guideSee what agents publish with it
These pages are built from real listings. Yours would look the same.
Start with the listings you already have
Import a few. Post one to Facebook. See how long it takes.