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Write listings, post them to Facebook, and track your leads — from your phone, on LINE. You keep 100% of your commission.
Most real estate CRMs are made for a different market.
Not a generic chatbot. It reads your portfolio, leads and showings.
Ask in plain words. “2-bedroom condos under 5M in Thonglor.” “Which viewings are booked this week?” The answers come from your own data.
Thailand runs on LINE, so the assistant lives there too. Add a property, check a lead, or grab a summary to forward to a client.
Paste a listing from anywhere — a LINE message, a portal page, a Facebook post. The details come back filled in. You check them and save.
The job you do by hand every day. You still press Publish.
The extension fills the Marketplace form for you: photos, price, bedrooms, description. It also ticks the groups that fit. You check it and press Publish — nothing is ever posted for you.
Pull listings from Facebook, PropertyScout, FazWaz and LivingInsider straight into your inventory. They arrive as drafts for you to review.
Set your description template once. Every import is written in your format and your language, Thai or English. Your contact block is copied exactly.
Your Facebook groups get sorted by area, by rent or sale, and by price range. A Thonglor rental stops going out to a Phuket sales group.
Listings, leads, showings and rentals in one place.
Unlimited listings with photos, prices, amenities and status. Each one gets a clean public page.
Follow a lead from first message to signed lease. Log calls, book showings, set reminders.
Send a shortlist on its own link. Your client rates each home — love, like, maybe, no.
Connect a lead to the homes they are looking at, with a full activity timeline in one place.
Enquiries from your public pages land in one queue, with status tracking so none go cold.
Active listings, deals closed, response times — your business at a glance.
Show their listings to your leads. Let them show yours.
Share a listing with the network and other agents can show it to their leads. Your commission share is stated up front.
An agent links a lead to your listing. You approve or decline. The deal then moves from showing to negotiating to closed.
Join an agency to share properties and leads with colleagues. Every record still shows who owns it.
No splits, no referral cut, no fee on a closed deal. Co-agent deals included.
The dashboard works on mobile and LINE covers the rest. Most agents rarely open a laptop.
No onboarding call, no training. Import a few listings and you are working the same day.
The one that matches how the market works here: LINE instead of email, Facebook groups instead of portal-only listings, and rent quoted per lease length in THB. Soi Direct is built around those three things from the start, for independent agents and small agencies in Bangkok and the rest of Thailand.
Yes. Chat with the AI assistant on LINE to add properties, check leads, and pull summaries you can forward to a client. Owners can also send you a listing by sharing it to the official account. It arrives in your dashboard as a draft.
Yes, using the Soi Capture browser extension. It fills the Marketplace form with your photos, price and description, then ticks the groups that match the listing. You always review it and press Publish yourself. Nothing is posted automatically.
Yes. The extension imports from Facebook, PropertyScout, FazWaz and LivingInsider into your own inventory as drafts. Each description is rewritten to your template, in Thai or English. Nothing is published until you approve it.
No. Soi Direct takes no commission on any deal. That includes co-agent deals through the shared network, where the finder agent's commission is shown in full.
No. It is built for agents working alone. Team mode is there if you want to work with colleagues under an agency, but it is optional either way.
The paperwork side of the job, written for Thailand.
Standard rates, who pays, when it's due — and the ten clauses a commission agreement needs so the fee actually arrives.
Read the guideWhat every rental contract needs, the deposit cap for landlords with five or more units, and the three-year registration rule.
Read the guideThese pages are built from real listings. Yours would look the same.
Import a few. Post one to Facebook. See how long it takes.