Soi Direct

Privacy Policy

Last updated: January 21, 2025

1. Introduction

Soi Direct ("we," "our," or "us") operates the Soi Direct platform, a property management and CRM service for real estate agents. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

2. Information We Collect

We collect information that you provide directly to us:

  • Account Information: Name, email address, phone number, and profile details when you create an account.
  • Property Data: Property listings, images, descriptions, pricing, and related information you add to the platform.
  • Client Data: Information about your prospects, contacts, and inquiries that you manage through our service.
  • Communications: Messages sent through our AI assistant, including LINE messaging integration.
  • Usage Data: Information about how you interact with our service, including access times, pages viewed, and features used.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process and manage your property listings and client data
  • Enable AI-powered features including natural language search and form filling
  • Facilitate LINE messaging integration
  • Send you service-related communications
  • Respond to your inquiries and provide customer support
  • Monitor and analyze usage patterns to improve our platform

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service Providers: Third-party services that help us operate our platform, including:
    • Supabase (database and authentication)
    • Letta AI (AI assistant functionality)
    • LINE Corporation (messaging integration)
  • Public Listings: Property information you choose to publish will be visible on your public agent profile.
  • Team Members: If you join an agency, certain data may be shared with other team members as configured.
  • Legal Requirements: When required by law or to protect our rights and safety.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. This includes encryption of data in transit and at rest, secure authentication mechanisms, and regular security assessments. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. You may request deletion of your account and associated data at any time. Some information may be retained as required by law or for legitimate business purposes.

7. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your account and data
  • Export your data in a portable format
  • Withdraw consent for data processing where applicable

To exercise these rights, please contact us using the information below.

8. Cookies

We use essential cookies to maintain your session and authentication state. We may also use analytics cookies to understand how you use our service. You can control cookie settings through your browser preferences.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@soidirect.com