Soi Direct
Find a home

Privacy Policy

Last updated: August 5, 2026

1. Introduction

Soi Direct ("we," "our," or "us") operates the Soi Direct platform, a property management and CRM service for real estate agents. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

2. Information We Collect

We collect information that you provide directly to us:

  • Account Information: Name, email address, phone number, and profile details when you create an account.
  • Property Data: Property listings, images, descriptions, pricing, and related information you add to the platform.
  • Client Data: Information about your prospects, contacts, and inquiries that you manage through our service.
  • Communications: Messages sent through our AI assistant, including LINE messaging integration, and messages sent by visitors to the chat on public pages.
  • Imported Listings: If you use the Soi Capture browser extension, the text and photos of listings you choose to import, which may include contact details written in the original post. See the extension privacy policy.
  • Usage Data: Information about how you interact with our service, including access times, pages viewed, and features used.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process and manage your property listings and client data
  • Enable AI-powered features including the assistant, natural language search, form filling, reading imported listings, and suggesting where to post them (see section 5)
  • Facilitate LINE messaging integration
  • Send you service-related communications
  • Respond to your inquiries and provide customer support
  • Monitor and analyze usage patterns to improve our platform

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service Providers: Third-party services that help us operate our platform, including:
    • Supabase (database, authentication and file storage)
    • Anthropic (the Claude models behind every AI feature — see section 5)
    • LINE Corporation (messaging integration)
  • Public Listings: Property information you choose to publish will be visible on your public agent profile.
  • Team Members: If you join an agency, certain data may be shared with other team members as configured.
  • Legal Requirements: When required by law or to protect our rights and safety.

5. AI Processing

Several features of the Service work by sending content to Anthropic's Claude models through Anthropic's API. Anthropic acts as our processor: it receives the content, returns a result, and does not act on it otherwise. This happens when:

  • You use the AI assistant in your dashboard or over LINE. Your message is sent, along with the records the assistant reads in order to answer it — properties, prospects, showings and contacts from your own account. The conversation history is stored in our database so the assistant keeps context between messages.
  • A visitor uses the chat on a public page. Their messages, and the published listings the chat draws on, are processed the same way.
  • You import a listing with the Soi Capture extension. The captured text is sent so the property's details and any contact information in it can be read out into a draft.
  • Your Facebook groups are classified. The group names are sent so the Service can work out what each group is for and suggest the right ones per property.
  • You ask the Service to learn how you write. The descriptions of listings you have already published are sent so that imported listings can be written in your style. This runs only when you request it, and you see the result before it is used.
  • The assistant searches or reads the web on your request. Your query, and the page text it retrieves, go through the same API.

Under Anthropic's commercial terms, content submitted through its API is not used to train its models. Processing takes place on Anthropic's infrastructure outside Thailand. See Anthropic's privacy policy.

AI output can be wrong. Imported listings arrive as drafts for you to review, group suggestions are pre-selections you confirm, and nothing is published or sent on your behalf without your action.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. This includes encryption of data in transit and at rest, secure authentication mechanisms, and regular security assessments. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. You may request deletion of your account and associated data at any time. Some information may be retained as required by law or for legitimate business purposes.

8. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your account and data
  • Export your data in a portable format
  • Withdraw consent for data processing where applicable

To exercise these rights, please contact us using the information below.

9. Cookies

We use essential cookies to maintain your session and authentication state. We may also use analytics cookies to understand how you use our service. You can control cookie settings through your browser preferences.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]